While some trucking businesses hire owner-operators of trucks, AfriGlobe Initiatives will maintain greater control over the service it offers by owning the trucks, ensuring that it always lives up to its name.

The Zimbabwean commercial trucking industry serves as a key link between raw material suppliers, manufacturers, wholesalers, distributors, and retailers in most industries.

Afriglobe Initiatives will compete in the market for medium and long haul dry van trucking in Zimbabwe and the SADC region. This market serves businesses ranging from the packaged goods/grocery industry to the clothing industry to high-tech equipment, as well as commercial relocations.

Raw material suppliers sometimes require flatbed or bulk/tank trucking which will not be an initial service offered by Afriglobe Initiatives and wholesalers often have their own trucks.